"Don't promote to target your audience. By all means send things out into the world, but don't think in terms of "promoting to get work". Send stuff out because -you're proud of it, -you want to share something with the world, -it's fun to get mail, -to have good karma, -you want to spread your germs, -you like licking stamps. Try sending a postcard of something you made for fun, (i.e. directions on how to make a finger puppet). When thinking of subject matter for promotions look to your current life. If you deal with topics that are important to you a piece will have much more life to it."
Saturday, June 28, 2008
promosie van 'n passie
"Don't promote to target your audience. By all means send things out into the world, but don't think in terms of "promoting to get work". Send stuff out because -you're proud of it, -you want to share something with the world, -it's fun to get mail, -to have good karma, -you want to spread your germs, -you like licking stamps. Try sending a postcard of something you made for fun, (i.e. directions on how to make a finger puppet). When thinking of subject matter for promotions look to your current life. If you deal with topics that are important to you a piece will have much more life to it."
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