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"Don't promote to target your audience. By all means send things out into the world, but don't think in terms of "promoting to get work". Send stuff out because -you're proud of it, -you want to share something with the world, -it's fun to get mail, -to have good karma, -you want to spread your germs, -you like licking stamps. Try sending a postcard of something you made for fun, (i.e. directions on how to make a finger puppet). When thinking of subject matter for promotions look to your current life. If you deal with topics that are important to you a piece will have much more life to it."